How to strike the right balance between automation and empathy
Webinar: The Future of Self-Service - AI-Powered Containment Without Customer Frustration
Tuesday, December 16 @ 2:00 PM ET
You’ll walk away with clarity on:
The role of data accuracy and integration in AI-driven experiences
Real-world examples of AI that enhance the customer journey — not derail it
Date: Tuesday, December 16 @ 2:00 PM ET. Reserve your spot and register today!
Why Attend
Customer expectations are higher than ever, but so is the pressure to automate. The challenge? Finding the balance between efficiency and experience.
Amanda Hughes and Brent Barbara of Clearest Blue explore how organizations are transforming self-service by applying AI strategically, not blindly. Drawing on real-world engagements across finance, healthcare, and hospitality, they’ll uncover where automation delivers measurable impact and where human connection still matters most.
You’ll gain practical insights into:
Designing AI experiences that reduce frustration and build trust
Aligning data, systems, and governance to sustain automation success
Measuring the true ROI of containment without sacrificing customer loyalty
If you’re rethinking your contact center strategy or exploring how to adopt AI responsibly, this session will help you move forward with clarity and confidence.
Meet Your Hosts
Amanda Hughes
Founder & Managing Director, Clearest Blue
Amanda has spent her career advising companies on cloud communications, contact center platforms, and how to future-proof customer engagement through smart, scalable tech now with a focus on AI strategy.
Brent Barbara
Managing Director, Clearest Blue
Brent is a seasoned communications executive and strategic advisor who has led go-to-market, operations, and CX initiatives for tech-driven organizations bringing a boardroom-level perspective to the future of AI, CX, and enterprise communications.